Our History

The Joetsie Group is a valuable and driven family business, situated in the heart of the Namaqua West Coast and surrounding area. Our business is built on trust, teamwork and sustainability.

1993 - Piet Pool and his wife, Lappies, moved to the family farm near Lutzville in the Namaqua West Coast. This is where their adventures began. Little did they know that a few years later they would be running a successful family business.

1997 - Joetsie (Pty) Ltd was registered with Piet Pool and his wife, Lappies, as the founding members. Joetsie is Piet’s nickname and has been in the family for generations. The origin of the family nickname is still unknown. It was Lappies that suggested that they use the nickname for the business name.


2002 - Piet and Lappies realised that there was a big gap in the accommodation market near Tronox Mine, then known as Namaqua Sands Mine, As the nearest town is Lutzville which is 70km away.They started a guesthouse on the neighbouring farm.

2004 - Piet was contracted by the Namaqua Sands to do small works for the mine, which slowly expanded into a whole different line of business.


2007 - The couple acquired a new business in Lutzville, Joetsie Steenwerke, then known as Rotsvas Steenwerke. This plant is used to manufacture all building blocks, bricks, pavers, etc.

2008 - The Joetsie Group acquired a second plant in Vredendal. This plant is now used to manufacture precast products and the premises serve as a depot for the products manufactured at the Lutzville plant.


2011 - The Joetsie Group expanded their transport division.

2015 - The Joetsie Group registered a new entity,Joetsie Mining (Pty) Ltd. This company operates within the mining and construction industry. The business activities include: Stripping, Loading & Hauling,Rehabilitation and Crushing.


2017 – The Joetsie Group registered two new entities,Joetsie Rentals (Pty) Ltd and Joetsie Construction(Pty) Ltd.

2018 – The Joetsie Group opened a new depot in Springbok, Northern Cape. With this extension we ensure continuous growth and also established ourselves as important role players in the civil industry which are to be reckoned with.


Vision and Mission

We have a clear vision and mission for our business to ensure that we move into the right direction as a business.

Our goal is to provide top class services and produce high quality products at an affordable price.

Together with our business division and our trading company we can obtain this goal. Our target at Joetsie is to strengthen and establish ourselves as a leader in each of our divisions.

The Joetsie Group’s slogan is “Our game, our pride”. We are proud of our products and services that we offer our committed clients. We strive to build a successful business with our clients.

Our values

At Joetsie we promise to provide our products and services with integrity. Our business is built on four important cornerstones: respect, trust, teamwork and self-development.

We are committed to give everyone the means to succeed. In exchange, Joetsie encourages all it’s employees to do their best: respecting others, respecting safety and respecting local and international standards.

Teamwork is part of the daily routine at Joetsie. It leads to an exchange of ideas, progress and an atmosphere of trust. It is important that people can share their experiences and best practices and learn from their peers. It is also important that managers care about the development of their employees and have regular, honest discussions with them. Managers need to be attentive and provide guidance.

Joetsie encourages all of its employees to take responsibility and develop their skills, their spirit of initiative, their creativity and their motivation.